Bridal car rental companies have steadily gained popularity in recent years. The creative way couples plan their big day has increased the demand for luxury bridal cars to provide more glamor to the occasion.
Currently, the trend in luxury bridal cars leans more toward classic options, such as the 1940 Packard Custom Super 8 180, 1955 Rolls-Royce Silver Wraith, and the 1969 Audi 100 LS Cabrio to name a few. Despite higher upkeep requirements and costs, bridal car rental companies invest in these vehicles to effectively cater to the growing demand for unique automobiles. After all, they tend to yield high returns or profits since they are generally considered “special.”
If you are thinking of launching a bridal car rental company, one of the crucial things to do is to brace yourself for the amount of regular car care required for a high-end fleet. Proper maintenance is not just meant to give you a competitive advantage, but a must in the industry.
To assist you with this responsibility, car service experts share the care and maintenance efforts required to keep your bridal cars ready for weddings.
1. Keep all things leather nice and soft.
Maintaining the luxurious look and feel of leather is an important job. Most vintage and classic cars have plenty of leather features, and they are prone to cracking and discoloration if not moisturized and shined regularly.
The regular maintenance of leather seats and other interior components is typically done once every three months. However, some adjustments are necessary when the weather changes. When it gets humid, the moisture in the car can trigger a proliferation of molds.
Meanwhile, when it gets too hot, and the car spends a lot of time in the sun, this can deplete leather moisture, which can then lead to cracks or runs on the material. Therefore, when dealing with weather changes, it’s smart to schedule cleaning and conditioning once every two months.
2. Check if the AC is working properly.
The AC of new high-end cars can be trusted to blast cold air for years, requiring only the occasional cleaning of the filters. However, vintage car air-conditioning systems require regular check-ups and cleaning or even upgrading.
You have to factor in the fact that when these vehicles first came out, global warming wasn’t an issue. Old car air conditioning systems were not designed to counter the extreme heat today. Thus, they may not cool as effectively and efficiently, which can be an issue when transporting brides who won’t be too comfortable in their gowns, all red and giddy with excitement.
Before every job, see if the car air conditioning is working well to ensure highly discriminating and sensitive clients’ physical comfort and satisfaction.
3. Deep clean.
A bridal car should be in pristine condition on every service day. Schedule a deep cleaning session at a service center before the big day, especially if the car was recently used for a different wedding.
The car should have no traces of having been used in a previous wedding. It should be free of clutter — no stuffed trash in the seats and definitely no debris on the floor.
Dust should be wiped away, all kinds of spots and stains cleaned (even in the trunk), and the car interior should smell absolutely fresh. This is super important because the cleanliness inside the car plays a crucial role in “delivering” a perfectly beautiful bride to the wedding venue. Nothing should stain or stick to her white dress and shoes.
The body of the car requires washing as well, and it’s best to have it polished too for an impressive shine; ditto with the tires, hubcaps, and most importantly, all the chrome fixtures.
4. Repair dents and scratches.
Bridal cars are prone to scrapes and scratches because of the flowers attached to the hood of the vehicle and the noisy rear decor. If there are any signs of damage, have these fixed at the service center. For such an important day, even the smallest blemishes will probably not go unnoticed.
Car care and detailing services can handle these minor issues, so your clients will get a perfect vehicle for their wedding day.
5. Get the engine checked
New cars usually do not need frequent engine check-ups, but vintage bridal cars always do. Nothing can ruin a bridal car company’s reputation more than a bridal car breaking down and failing to transport the bride to the wedding venue.
It would also be beneficial to clean under the hood. It’s not uncommon for guests who are car enthusiasts to check out the bridal car. It would be nice to prepare the engine compartment for an inspection. Car showers (people who display their cars in auto shows) advise cleaning the engine after a check-up.
Those five practices are deemed critical to be consistent with. Auto experts, however, recommend the installation of accents for vintage and classic cars.
The addition of special edition accessories reminiscent of an era, such as panels, steering wheel covers, or additional lights to the body, is worth considering if you want these vehicles to look as authentic as possible.
For a more elegant look, upgrade the accessories the cars originally came with. There are bedazzled car emblems that you can switch the original ones with.
Improving function is another thing to think about for bridal cars. A more high-tech entertainment system is a good idea. Placing in smart technology is a great idea, too, because this can elevate the service that your bridal car company can deliver.
Keeping your fleet in the best luxurious condition through regular and thoughtful car care and upgrades is a smart business move. These are two reliable variables in keeping a bridal car rental business competitive.
So, if you want your company to be the top pick for couples during the wedding season, make sure to partner with a reputable car service center that can perform all your fleet upkeep and upgrade requirements.
Ahmad Ramadan is a Managing Partner at Deutsche Technik Service Center, Dubai’s first and largest VW, Audi, Mercedes, Bentley, Porsche, & Lamborghini vehicle specialist and performance tuner. DT has also built an illustrious portfolio in classic car repair, maintenance, and restoration, as well as bodywork (accident repair, painting, and denting). DT Service Centre offers a full range of services: mechanical repairs, maintenance, servicing, etc.