Triumph Motorcycles to Enter Indian Market

First the Japanese manufacturer entered the Indian Market then Harley Davidson, Ducati now Triumph doesn’t want to be left out, British iconic motorcycle manufacturer Triumph on Tuesday said it will enter the Indian market in 2012 .India has a great passion, knowledge and thirst for bikes, Triumph comes to India when competition for premium bikes is heating up.

Triumph Motorcycles has in recent years been the fastest growing motorcycle brand in the world. The innovation and engineering passion that gave birth to the iconic Bonneville of the 1960s has today created a broad range of bikes suited to all motorcycle riders, including the 2.3 litre Rocket III, the Speed Triple, the award-winning Daytona 675 supersport machine and the recently launched Tiger 800. Remaining true to their heritage, Triumph combines the very latest design and manufacturing facilities with the character and design flair that has always been associated with the famous swooping badge. Triumph is planning to launch at least six to eight bikes in India.

Triumph has appointed Ashish Joshi as its Managing Director for India. Prior to joining Triumph, Ashish was heading the European operations for Royal Enfield and established the company’s business in Europe. He has over 16 years of experience in Asia and Europe.

Commenting on Triumph’s entry to the Indian market, Nick Bloor, CEO of Triumph Motorcycles, UK said “India is a very important motorcycle market and Triumph has assessed it carefully before deciding to step in. We see it as the next step in our global business model. The appointment of Ashish Joshi is a signal of our seriousness about success in India. I wish him the best and look forward to comprehensive growth from the Indian market.”

Triumph is yet to decide whether to sell imported bikes in India or having complete-knocked-down (CKD) kits.

Keep your fingers crossed and wait for the competition to get hotter.

WheelsGuru