Would Bajaj Takeover KTM?
It started quietly, like the first click of a gear shift – Bajaj takeover KTM. Back in 2007, when Bajaj Auto picked up a modest stake in KTM, few could’ve predicted just how deep the partnership would go. Now, nearly two decades later, reports suggest that Bajaj may be stepping into the lead seat, possibly taking majority control of the Austrian motorcycle brand that helped put orange on the global map.
If it’s true, this is more than just a boardroom move. This could change how your next motorcycle is built—and who builds it.
Would Bajaj Takeover KTM?
Back in the Day: A Partnership Built on Performance
KTM has always been known for its aggressive design, lightweight performance, and off-road DNA. But it needed a partner with the muscle to scale—financially and logistically. Enter Bajaj.
In 2007, Bajaj bought a 14.5% stake in KTM. At the time, it looked like a quiet strategic move. But behind the scenes, a new era for both brands was taking shape. Bajaj took over manufacturing for smaller KTM bikes in India, while KTM opened the doors to European styling and engineering for Indian riders.
The result? A wave of Duke 200s, RC 390s, and Adventure 250s on Indian streets and trails. Riders got performance, attitude, and international pedigree—without needing to break the bank.
The Road Gets Bumpy
Fast forward to 2024, and the partnership seemed solid—until Pierer Mobility (KTM’s parent company) hit financial trouble. Restructuring started. Concerns surfaced. Suddenly, KTM needed more than just a manufacturing partner. It needed stability.
That’s where Bajaj might be stepping in again—but this time with a lot more leverage.
The Big Shift: Bajaj’s €800M Move
According to recent reports in Der Standard and other outlets, Bajaj Auto is preparing to invest up to €800 million to acquire a majority stake in Pierer Mobility. The deal would run through Bajaj Auto International Holdings BV and include a mix of new investment and existing equity.
If confirmed, this would make Bajaj the controlling shareholder of a brand that has defined European motorcycling for decades.
A Quick Caveat: Is It 100% Confirmed?
Here’s where the clutch slips just a little: as of now, no official confirmation has been released by either Bajaj or KTM. The reports are credible and detailed, but we’ve seen deals change direction before.
So yes, this could still be a well-informed rumor—or the start of something bigger. Either way, it’s worth paying attention to.
What This Means for Riders
If Bajaj takes the lead, the potential upside is huge. Indian manufacturing power combined with Austrian engineering could make KTM’s next lineup even more globally accessible—and better suited to the needs of riders in emerging markets.
We could see:
- New mid-segment models optimized for Indian and Southeast Asian terrain
- Faster product development cycles
- More affordable adventure bikes
- Shared platforms with CFMoto, Husqvarna, and GASGAS evolving further
In short: the orange revolution could be gearing up for its next big ride.
Final Thoughts: Let’s See Where This Trail Leads – Would Bajaj Takeover KTM?
Even if this deal doesn’t materialize exactly as predicted, the trajectory is clear: Bajaj isn’t just a manufacturer anymore. It’s becoming a global motorcycle influencer—quietly, steadily, and with a firm grip on the handlebars.
And KTM? Whether it’s blazing through Dakar or ripping through Leh, its DNA isn’t going anywhere. With Bajaj potentially in the lead, the future could be faster, broader, and just as bold.
Stay tuned. This story is still unfolding—and it’s one worth following.