Nissan announced the Bollywood Actor, Ranbir Kapoor as its official Brand ambassador to represent the Nissan brand in India. The contract, which is for a period of three years, entails Ranbir to endorse the products and services of Nissan in India through promotion, advertising, and marketing.
The company also announced the start of a new media campaign including print, digital, radio, and TV, with Ranbir Kapoor in the lead. The new campaign will start on June 10, 2010.
At the launch, Ranbir said, ‘It is an honor and privilege to be associated with Nissan, which is a leading global automotive brand. I have been a great admirer of Nissan cars during my days spent in Europe. Some of their cars like the GTR, 370Z, which has been introduced in India are all iconic products. I am happy to know that Nissan is very serious and committed to their plans for India and they have an exciting range of products lined up beginning with the new Nissan Micra. The Micra is a class-defining product and I am particularly excited, as it has been designed for city driving. It boasts of many features that are first in its class. I am confident that this product will redefine mobility for many in India. I look forward to an exciting journey with them.’
Mr. Kiminobu Tokuyama, MD & CEO, Nissan Motor India, speaking on the occasion, said, “We are delighted to have Ranbir Kapoor as our brand ambassador. Nissan is a car company with a “Passion for Cars”. Our brand heritage stands for producing cars that maximize life and provide the joy of everyday driving. Ranbir Kapoor is an extremely passionate, versatile and talented film star and he has shown his pedigree in a very short period. We believe Ranbir with his uber cool charm and mass appeal brings in a perfect connect with our brand.”
So what do you feel, will this tie up help Nissan get more sales of Micra? Nissan Micra has been positioned as an urban city car to bet the city problems. Will they strike the right chord? let us know your view in the comments section below.